Latest from NASCAR Sprint Cup Series

Don’t Believe The Hype: NASCAR All-Star Race Marketing Not Helping Matter Of Failing Event

All-Star Race Logo

Promotion. In most forms, realms or types – whether it be sports, or movies or products – is almost always laced in some way with exaggeration. And for the most part, consumers are willing to understand and live with that fact. Then there comes a time when exaggeration crosses the line into full blown fairy [...]

Former NASCAR Sprint Cup Series Driver Dick Trickle Dead At 71

Dick Trick (center) with former Charlotte Motor Speedway general manager Humpy Wheeler (right) in 2006. (Photo: Chris Trotman/Getty Images for NASCAR)

Former Sprint Cup Series legend Dick Trickle was found dead Thursday of an apparent self inflicted gunshot wound according to reports from WBTV 3 in Charlotte, N.C. Trickle was 71 years old. Trickle’s body was found in the Forest Lawn Cemetery in Boger City, N.C. at about noon Tuesday. WBTV reported: “The Lincoln County Communications Center [...]

Thirty Two Signs Honey Badger Of The Week Award: Joey Logano and Denny Hamlin

Honey Badger Award Graphic

And then there were two. What was it about the chocolate falling in the peanut butter? Two great tastes that go great together? That’s the case this week when it comes to the Honey Badger. Thanks to Randall and his glorious YouTube classic, we all know this, “Honey Badger don’t care.” According to Randall: “The [...]

Denny Hamlin Fine Shows There’s No Making Sense Of NASCAR Rulings These Days

Denny Hamlin (Photo: Chris Graythen/NASCAR via Getty Images)

Denny Hamlin could have got out of his car Sunday following the NASCAR Sprint Cup Series Subway Fresh Fit 500 and told reporters on hand that the sky was blue and it would have been no different than what he actually said that day. If he had said the sky was blue, those absorbing that [...]

Connecticut Senator Asking NASCAR To Reconsider NRA Sponsorship Of Texas Motor Speedway Event

NRA 500

The announcement earlier this week that the National Rifle Association would serve as the title sponsor of NASCAR’s Sprint Cup Series event at Texas Motor Speedway on April 13 sparked debate across the landscape of motorsports. Much of the debate centered around the sensitivity of branding an event with NRA sponsorship so soon after last [...]

Thirty Two Signs Honey Badger Of The Week Award: Denny Hamlin

Honey Badger Award Graphic

When you know sticking your face in the bee’s nest will get you stung, and yet you keep on doing it over and over again, well that’s total Honey Badger style. The fact is, Denny Hamlin epitomized Honey Badger style last during and after last Sunday’s Subway Fresh Fit 500 NASCAR Sprint Cup Series event [...]

Thirty Two Signs Honey Badger Of The Week Award: Danica Patrick

Honey Badger Award Graphic

In the universe that was Daytona for nearly two weeks, she was the sun all orbited around. Speedweeks began with Danica Patrick revealing the juicy details involving her relationship with fellow Sprint Cup Series rookie Ricky Stenhouse Jr. and from there Danica-mania, part whatever, took over Daytona. And give her credit, because many out there [...]

Grabbing The Hardware: Jimmie Johnson Back To Victory Lane In Daytona 500

Jimmie Johnson celebrates his second Daytona 500 victory Sunday (Photo: Chris Graythen/Getty Images)

He’s been the most prolific championship hunter of his era in the NASCAR Sprint Cup Series. Sunday Jimmie Johnson could finally say he’s joined the exclusive club of multi-time Daytona 500 winners. Johnson held off Greg Biffle and teammate Dale Earnhardt Jr. over the final lap to win his second Daytona 500. “Plate racing has [...]

Daytona Tragedy Should Be Wakeup Call For Massive Changes At NASCAR’s Biggest Tracks

The start of the Nationwide Series race Saturday at Daytona International Speedway (Photo: Jared C. Tilton/Getty Images)

Daytona International Speedway and Talladega Superspeedway. In the realm of North American speedways, they are the big boys, the twin towers of motorsports. Where bigger is better comes to life. And they are also living dinosaurs. Relics of a time in stock car racing when horsepower was still relatively contained and aerodynamic technology hadn’t turned [...]

History Maker: Danica Patrick Wins Pole For Daytona 500

Danica Patrick Daytona 500 Pole

Before Sunday, Danica Patrick had already attracted the lion’s share of Speedweeks attention in Daytona for revealing details about her budding personal relationship with fellow racer Ricky Stenhouse Jr. Sunday Patrick continued to garner the bulk of the spotlight in Daytona, but focus shift from personal life to racing accomplishment. Patrick, readying for her first [...]