With the turning of the calendar to a new year came a new look for NASCAR when it comes to the digital presence of the sanctioning body.
The newly designed NASCAR.com website was launched Thursday.
“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” Marc Jenkins, vice president of digital media for NASCAR said in a release. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”
According to a release from NASCAR: “On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.”
“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone.”
In addition to the new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona at Daytona International Speedway on Feb. 16 that will give fans an unprecedented second screen experience on tablets and mobile devices. The NASCAR Mobile ’13: app will be highlighted with news, race leaderboards, video, social media updates, in-car audio and live data. The NASCAR RaceView Mobile ’13 will include all the features of the Mobile ’13 and will also offer a virtual live race environment, “giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.”